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SYSTEMS & SKILLS

Systems

Sales/Account Management

  • Deal Maker

  • Wide Orbit

  • Operative One (Sales Tab, Ad Ops Tab, Analytics Tab)

  • Salesforce​

​

Ad Trafficking & Reporting

  • Freewheel

  • Google Ad Manager

  • Workbench (Apple)

  • Mission Control​​​​

​

Billing

  • Folio

  • HARPs

  • NCS
     

Research & Data Management

  • Looker

  • MicroStrategy

  • SAS Enterprise Miner

  • Tableau

  • Oracle Cloud

​

Learning Management Systems

  • Articulate

  • Workramp

Tools

Daily Tasks

  • Microsoft Excel

  • Microsoft Word

  • Microsoft PPT

  • Microsoft Outlook

  • Google Docs

  • Google Sheets

  • Google Slides​

  • SharePoint

  • Canva

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Communication

  • Slack

  • Teams

  • Zoom

  • Bluejeans

  • Skype

​​

Project Management

  • Monday.com

  • Smartsheet

​​

Social Media Content Creation

  • Canva

  • Wix​

​

Media Analytics

  • Hootsuite

  • Hubspot

  • Brandwatch

  • Sprout Social

  • Facebook Ads

  • Instagram Ads

  • TikTok Ads

  • Google Analytics​​

Skills

Account Management (Linear & Digital)

  • Allocating

  • Billing

  • Reporting Discrepancies

  • Sales Planning

  • EDI

  • MSA's

  • Flighting

  • Reporting

  • Trafficking

  • Client Communication

  • ADU/ADI

  • Re-expressions

  • Order Management

  • Demo delivery

  • Audience Targeting​​

​

​Ad Operations/Q.A

  • QA'ing tag assets

  • Identifying errors in traffic set up before launch

  • Reporting visuals and storytelling to Senior Leadership on monthly revenue data​

​

Sales Enablement

  • Change Management

  • Stakeholder Management

  • Readiness Tracking

  • Track Open Items

  • Product x Engineering Partnership

  • UAT Scripts

  • Training Logistics

  • Leadership Communication

  • Intake Management

Other

Media

  • Website Building

  • SEO

  • Campaign Optimization

  • Pixel implementation

  • Social Media Marketing​

​

Vendors

  • Extreme Reach

  • Innovid

  • DCM

  • MOAT

  • Nielsen

  • Adjuster

  • Double Verify

  • Sizemek​​

​

  • Training (Experience)

  • Outline training scenarios 

  • Document training logistics such as date, time, attendees, office hours, etc.

  • Creating training materials

  • Leading trainings across Sales, Planning, Ad Operations, Finance, etc.

  • Creating LMS repository

  • Building LMS courses 

  • Managing documentation & resources for multiple teams in LMS

  • Creating 4 week onboarding program for New Hires​

  • LinkedIn

© 2021 by Kerry Adams.
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